Altra Running. 2023 - Present
Freelance Creative Design
As a freelance graphic designer for Altra, I execute video campaigns for multichannel media outputs, including social media, TV, and web, ensuring a cohesive and impactful brand presence. My expertise extends to video editing, crafting compelling narratives that resonate with audiences. Additionally, I design eye-catching email and website assets, print materials, and social media content for new shoe drops, helping make a bold statement across all platforms.
icebreaker. 2023-Current
Freelance Creative Design
As a freelance creative and graphic designer for Icebreaker, I developed a range of digital and print assets to support marketing initiatives and brand campaigns. My work included designing engaging eDMs, in-store print materials, social media campaigns, and promotional content. I also contributed to video editing projects, ensuring brand consistency across multimedia platforms.
Additionally, I adapted creative assets for both English and French audiences in North America, maintaining design integrity while ensuring effective localization. Through a keen eye for aesthetics and attention to detail, I helped bring Icebreaker’s brand vision to life across multiple channels.
Summit Stride & Strength. 2025
Freelance Creative Design
Branding project for a Ultra Run Coach based out of Golden, BC, Canada. Logo design, website mocks.
Course Record. 2024
Performance Drink Branding
I developed a comprehensive branding package for Course Record, a new golf performance drink, crafting a strong visual identity that resonates with athletes and enthusiasts alike. This included designing a sleek, high-impact logo that reflects the brand’s energy and precision, as well as an eye-catching can design that stands out on the shelf and in the hands of players. To support the launch and drive engagement, I also created dynamic social media content, ensuring a consistent and compelling brand presence across digital platforms. The result was a cohesive, professional brand identity that positioned Course Record for success in the competitive sports beverage market.
Decibel Cannabis Company. 2022 - 2024
Freelance Creative Design
I collaborated with Decibel Cannabis Company to elevate its distinguished brands—General Admission, Blendcraft, Prairie Records, Qwest, and Vox—through impactful visual storytelling. My work spanned across all these brands, creating high-quality print materials for in-store point-of-sale displays, eye-catching web banners, large-scale billboards, and engaging social media content. By maintaining a strong and cohesive brand presence across multiple platforms, I helped Decibel effectively connect with its audience and reinforce its position in the premium cannabis market.
icebreaker campaign 2022
New season, new adventures.
icebreaker new season for Spring Summer 2022. Asset creation for Asia Pacific Region from Global image and video bank. Gave creative direction to the marketing team on what the season should look like based on the imagery and video content from the photographer and videographer.
Lead creative vision for new season content. Spring Summer 2023 clothing line drops in the middle of October in the Southern Hemisphere. I was tasked with coming up with the look and feel of the new season assets for the Asia Pacific region. Coming into summer I knew the colour palette was going to be bright, so leant into the bright colours and used them throughout the creative elements to market the products.
The assets required ranged from retail print, wholesale signage, social media assets inline with agency sizes, video edits for youtube and retail store big screens, website refresh. Elements I used to create a new look and feel for the season, were updating the colour palette using colours from the fabrics used. Updated iconography to highlight the different clothing layers on offer and using the photography of the garments up close for texture.
Video edits were from raw files given to me from the videographer, where I then graded and edited the footage into the seasonal montage.
icebreaker x Cardrona Colab 2022
Collaboration with Cardrona Alpine Resort for the 2022 Ski Season.
Collaboration with Cardrona Alpine Resort for the 2022 Ski Season.
Campaign brief was to produce content for the new product line icebreaker and Cardrona had collaborated on. I was tasked to shoot the product in studio, art direct and make the creative. The creative features a base layer, balaclava and chute. I wanted the look and feel telling the story of a premium ski product. Adding props such as the skis and ball of wool visually tells this story.
Hero image for the campaign assets. I used props based around skiing and some natural materials such as the slate square and ball of wool for texture. Creative social media tiles amplify this message with the use of an image from the ski resort in the background and giving the consumer
a view of the products on offer through a Facebook carousel.
icebreaker campaign 2022
Still wearing plastic? For many of us the answer is, uncomfortably, yes.
The uncomfortable truth is, plastic is still the dominant textile in the fashion and apparel industry world-wide. Conservatively speaking, statistics tell us that half of the clothes in our wardrobes (and on our backs right now) are in fact made from materials derived from petro-chemicals.
I produced go-to-market for the Asia Pacific Region. Web, OOH, Digital, Print. The creative look and feel is used to portray a startling message to the viewer and get asking themselves the question in the creative. The antihero, Plastic Man is used to represent the plastic in your clothing, then we used the beautiful imagery of icebreaker, with the compelling message that the product is 100% merino.
Go-to-market for the Asia Pacific Region. Web, OOH, Digital, Print.
Pizza & Cry
Branding Project
Concept for an emerging brand focused on sub-par skiiers, who do a “pizza” down the hill to slow them down.
Client approached me with the idea and wanted to create a logo with me with two slogans: “Only here for the apres,” and “Green runs only.”
Used Illustrator and Photoshop for the creation of the logo.
icebreaker x Goldwin
Collaboration with Goldwin House on FW21 Winter Drop. Limited edition range. Video editing and printed collateral rollout for APAC Region.
Icebreaker ZoneKnit™
Showcasing a new product launch for Icebreaker.
Point of sale, social media, EDM, digital advertising, website.
Icebreaker New Season
Showcasing a new season campaign for Icebreaker.
Point of sale, social media, EDM, digital advertising.
Icebreaker End of season sale
Campaign for Icebreaker for 2020 Winter End of season.
Point of sale, social media, EDM, digital advertising.
Icebreaker Vox Pop Video
Worked on video edit’s for Icebreaker’s Vox Pop Video creatives.
Torpedo7 Video Editing/Videography
Video I shot and edited.
Previous works
Portfolio of work from my time at Mystery Creek Events Centre.
Showcasing Print, Video Editing, Animation, Videography, Web Design, App Design & Videography.